STRATEGIC ADVISORY · PERSONALISATION · SPECIAL PROJECTS
The offer
Two distinct offers, built around the same principle: helping ambitious ideas become exceptional realities.
For organisations
Retained strategic counsel for brands, builders, luxury houses, and special projects divisions seeking to develop or elevate their personalisation strategy and capability. Operational knowledge, commercial framework, and design-to-engineering discipline – available on a fractional basis to a small number of clients at a time.
For private clients
Independent advocacy for individuals commissioning a significant project. Working entirely in the client's interest – managing the maker relationship, protecting the creative vision through specification, and ensuring the finished result reflects the ambition that inspired the commission.
Most builders are not structured to guide a client through a deeply personal creative process. Most clients don't know what is possible – or how to protect it. I bridge both.
Clients
That need stronger commercial, personalisation, or client experience infrastructure to operate at the top of the market.
That need experienced external leadership – where seniority, independence, and discretion matter as much as capability.
Commissioning a significant bespoke project, acquisition, or restoration – and wanting an independent expert to manage the process, protect their vision, and ensure the outcome justifies the investment.
Extending into significant object commissions – where brand values, craft credentials, and UHNW client relationships are established, but the specification process, commissioning journey, and delivery expertise are not.
Background
PERSONALISATION LEADERSHIP
Eight years as Director of Specifications & Special Projects at Singer Vehicle Design, personally delivering 75 individually specified commissions at a base price of $2m. Built and led the global personalisation function from the ground up – including special wishes, brand collaborations, and a multidisciplinary team of seventeen.
Design–engineering fluency
An engineering foundation from Aston Martin, Dyson EV, and JLR, combined with a decade leading colour, materials, and specification work at the highest level. I speak both languages – and I know where the translation breaks down.
Ultra-HNW client experience
Extensive direct experience working with ultra-high net worth individuals on significant commissions – managing expectations, curating vision, and delivering outcomes at the level this client base demands.
Commercial judgement
A record of building commercial strategy for significant revenue streams – structuring programmes, managing supplier relationships, and delivering results in fast-moving environments.
Approach
I work with a deliberately small number of clients at any one time. This is intentional. The work I do requires genuine attention – to the brief, to the people involved, and to the details that determine whether an exceptional project remains exceptional through every stage of its creation.
Organisational engagements are typically structured as retained advisory relationships, with scope defined around specific programmes or strategic objectives. Private client work is engaged per commission, from brief through to delivery.
All engagements are conducted with complete discretion. In this world, nothing less is acceptable.
Enquire
A short note is enough. All enquiries are handled personally, and in complete confidence.